Developing and nurturing relationships is critical to growing your business. Often times, a Lender or Realtor is the first point of contact with a potential homebuyer, and is best suited to identify a client's needs and provide information about the financial assistance programs that can help them to meet their goals. We are here to help you maximize your time and resources with marketing and sales support.
Explore the variety of marketing materials and sales tools available below to help you educate homebuyers and promote the GSFA homeownership programs. We will continue to update the GSFA Marketing Center with new content and resources, so make sure to bookmark the page.
Here you will find customizable flyers and brochures, in English and Spanish. These materials may help you market and promote the GSFA homebuyer programs to your clients and/or business partners.
Each template is ready for download and customization with embedded text fields for you to type in your contact information prior to printing.
Get more familiar with the GSFA homebuyer assistance programs, their qualifying guidelines and how they can help you and your clients to purchase or refinance a home.
Dispell common myths about working with GSFA and down payment assistance programs.
GSFA participates in and/or sponsors many outreach events throughout California each year in order to educate real estate agents and homebuyers about the availability and flexibility of GSFA homebuyer assistance programs.
View upcoming events, topics and registration info.
Are you looking for a GSFA panelist or speaker at an educational or industry event? Or maybe just support materials on the GSFA homeownership programs?
Submit a Request to our Marketing Department, at least 14 business days prior to the scheduled event. Note: All requests are subject to review and staff availability.
Social media is one of the most effective channels to connect with target audiences and build your brand. Hosting events or participating in outreach events that reach your intended audience is another.
Explore how we can help you maximize these business opportunities.
I was helped with down payment assistance.
It is with much enthusiasm that I am writing to recommend the services of GSFA. It if wasn't for them I probably wouldn't have [sic] been able to even think about purchasing my home. So they really helped me a lot. I am very happy and excited! Thanks, GSFA.
— Selita BlancoSan Bernardino County, August 2021
GSFA Platinum Program
Amazed there was anyone out there willing to help…
We would most definitely recommend the program to others and we would tell them, 'There is a wonderful program that wants to help you own your own home and are willing to gift you the money. Really, this is a true story, it happened to us, ask your lender to look into it, it is a blessing.'
— Guide and Joyce BassiPlumas County, March 2018
GSFA Platinum Program
Home sweet home…
We were super blessed that with your donation you made it possible to finally provide a family in need a place to call home.
— Juana VeraLos Angeles County, March 2018
GSFA Platinum Program
We prayed to God to offer us an opportunity with our children.
We lived in Florida, Arizona, Washington, and Colorado and me and my wife were first generation trying to create that American Dream! It was almost impossible to afford a home in the Bay Area. We were paying $2,100 for a 1-bedroom apartment in the San Jose area. When COVID hit, homelessness was everywhere, people were being evicted and everyone seemed to be in survival mode. With our 2 children, there just was not enough space! Your grant made our dreams come true.
— Edwin MirandaSan Joaquin County, February 2021
GSFA Platinum Program
This has been a life changing event.
Our move here has impacted people in this community. My son is severely disabled. I could not care for him on my own as I worked tirelessly and then manage his medical issues, schooling, and behaviors. I was overwhelmed as a single mom. But, this home, this place has given me the opportunity to be home and manage. In turn, he has progressed. He has given his teachers a new perspective, his classmates compassion and the community inspiration and respect for others they may have never had before we moved here.
— Melanie ChristianPlumas County, March 2018
GSFA Platinum Program
Life has changed for the better.
I would have never believed that I could ever buy a cond[o]. I love having this 3-bedroom, 3 bath home with 1,821 sq ft on a 2,911 sqft lot that was estimated at $282,000. I thank Golden State Finance Authority Platinum Down Payment Assistance Program for their help to offset my down payment. I felt that I had attained the American dream, which I had heard about, but never believed that I could accomplish, being a black man born and raised in the projects in Detroit.
— Marvin RandolphSan Bernardino County, February 2021
GSFA Platinum Program
It was quick and easy…
We had started planning for purchasing a home a year in advance but we were slow on the saving up for the down payment, as well as have enough left over in regular savings. Through research online and meeting with a loan specialist, we learned that we qualified for assistance and did not need the large sum of money we thought we did. With the forgivable loan from GSFA, we were able to realize our dream of being homeowners. It was quick and easy and before we knew it, we had already closed on our home. We are so happy with our purchase and GSFA was able to make that happen.
— Toulue ThaoSacramento County, February 2021
GSFA Platinum Program
Next entered our Angels…
Without your program we would still be renting and trying to saving the 3.5% or more that was required for the down payment. As you are aware that can become a monumental task on low income or retirees such as ourselves. Thank you for the work that you do for folks like us.
— Greg & Christine JeffersonSacramento County, July 2018
GSFA Platinum Program
Completely elated and excited…
Being a young adult woman in the U.S. Navy I never thought it would be possible to buy a home. My plan was to use the VA home loan with no downpayment. When I realized they wouldn't appraise the house I wanted I was stuck in a pickle. When my loan officer told me about GSFA I was shocked. I went from being completely unprepared and worried about the closing costs to completely elated and excited. Being a first time homebuyer is a very stressful process but thanks to you it turned out very smooth.
— Bridgett WeimerSan Diego County, November 2021
GSFA Platinum Program