Marketing Center

Welcome to Our Marketing Center

For Lenders and Real Estate Professionals

Building strong relationships is essential to growing your business. As a lender or real estate professional, you’re often the first point of contact for potential homebuyers—and uniquely positioned to understand their needs and introduce them to financial assistance programs that can help them achieve their goals.

At GSFA, we’re here to help you make the most of your time and resources by providing a variety of marketing and sales tools—so you can confidently educate homebuyers and promote GSFA homeownership programs.

Bookmark this page and check back for new tools and resources as they become available.

Customizable Literature

Browse a selection of customizable flyers and brochures, available in both English and Spanish, to help you promote GSFA homebuyer programs to clients and business partners.

Each template is ready to download and features embedded text fields, allowing you to easily add your contact information before printing.

Social Media Content

New for Business Partners!

Building trust is essential to growing your business—and social media is a powerful way to connect with homebuyers.

Use our ready-made content to educate, engage, and strengthen relationships with your audience.

Educational Videos

Discover GSFA’s homebuyer assistance programs, including eligibility guidelines and how they can help you and your clients purchase or refinance a home.

These videos also address—and debunk—common myths about working with GSFA and using down payment assistance.

Outreach Events

GSFA actively participates in and sponsors outreach events across California each year to help educate real estate professionals and potential homebuyers about the availability and versatility of our homebuyer assistance programs.

Explore upcoming events for details on topics, dates, and registration information.

Invite a GSFA Speaker

Hosting an upcoming educational or industry event? Whether you need a GSFA representative to speak on a panel, present program information, or provide supporting materials to promote GSFA homeownership programs, we’re here to support your outreach efforts.

To request GSFA participation, please complete and submit the request form to the GSFA Marketing Department at least 14 business days prior to your event. All requests are subject to review and staff availability.

Submit a Request

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