Customizable Literature
Marketing Made Easy
Customizable Literature for GSFA Business Partners
Effective marketing is key to connecting with today’s homebuyers—and we’re here to make it easier than ever. At GSFA, we understand that your time is valuable, and creating professional marketing materials from scratch isn’t always feasible. That’s why we’ve developed a collection of customizable flyers and brochures, designed specifically for our business partners, to help you promote GSFA Down Payment Assistance programs with confidence and ease. Whether you're reaching out to potential borrowers or strengthening relationships with referral partners, these ready-to-use resources save you time while maintaining accuracy, compliance, and visual appeal.
The materials below are organized by program and are designed for use with potential homebuyers. Some are available in multiple languages and include editable text fields, allowing you to easily add your contact information.
Important Notice: These marketing materials are intended solely for use by business partners who are currently employed by, or actively affiliated with, a GSFA Participating Lender. By accessing and using these materials, you agree to adhere to the GSFA Marketing Guidelines, which include the accurate representation of GSFA programs and full compliance with all applicable regulations.
TIP: If you experience any issues typing into the embedded text fields, try downloading the PDF to your computer first, then open it using a PDF reader such as Adobe Acrobat.
Click on the tabs below to display contents.
GSFA Platinum - Lender/Realtor Templates
ReCoverCA HBA - Lender/Realtor Templates
Creating Your Own Marketing Materials
Many mortgage professionals choose to develop their own marketing pieces, including flyers, advertisements, and articles. If you're an approved GSFA Participating Lender—or a real estate professional working closely with one—you are welcome and encouraged to create your own materials to promote GSFA Homeownership Programs.
We simply ask that all representations of GSFA programs are accurate and comply with all applicable state and federal regulations.
Design Tips for Effective Marketing
Here are a few quick tips to help your materials stand out and resonate with your audience:
- Use Action-Oriented Headlines
Grab attention with strong, benefit-driven language - Avoid Industry Jargon
Speak in plain terms that your audience will easily understand - Communicate the Value
Clearly explain how the program benefits the consumer. Focus on what the product or service does for them, not just what it is. Use headlines, subheadings, and bullet points to make key messages easy to scan and digest
